I agree with Debbie that People still want value, I mean there will always be people out there with endless cash and the fare price does not mattter, but then there are a lot of other people who have the money, but just feel they are over paying and the value is not there. This is one of the reasons I cancelled our trip to Italy for the fall, we have the money but I cannot honestly enjoy paying the Euro exchange rate and be happy about it, so I will stay here and spend my money in the US Somewhere..
FV